The reason why I chose to follow this elective was to gain more knowledge on how to use data within design projects. During this elective I learned how to use data as a tool to generate qualitative insights about the needs and behaviours of the target group. Additionally I learned how these insights can be gathered by placing a prototype in the field throughout its design process to evaluate and refine prototypes and iterations. The way I structured the focus group sessions during my FMP were based on this iterative approach. Using the responses to several tasks that the participants had to carry out as evaluation material and as input to refine the concept.